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职位： 市场营运处沪东执行组主管
Job title: Group Director of Eastern Shanghai, Marketing Division
工作描述： 承接康师傅在上海的品牌策略，带领9人的企划团队，针对沪东的区域市场特性，进行品牌的规划与推广！
Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific taylored for the market in eastern Shanghai.
主要工作经历：
Key Working Expereinces:
1.执行07-08年各品牌代言人在上海出席的各类宣传活动；
Implemented promotion activities in Shanghai with the presence of various brand spokespersons for the period of 07 - 08
2.规划并管理了冰红茶促销车08年在外埠地区的ROADSHOW推广；
Planned and administered the mobile roadshow promotion of Ice Tea in out bound areas in 2008
3.根据每月的品牌推广重点，规划并执行卖场CP、户外品牌特卖会、商圈大型ROADSHOW 进行品牌推广；
According to the promotion highlights for each month, planned and implemented activities of store CP, special promotion sales, key business roadshows in the effort of brand promotion.
4.结合校园事件、体育赛事进行赞助、联合促销活动提升品牌美誉度，拉动销售增长；
Integrated brand promotion maneuver with campus events, sports events and joint sales promotions to spur the market.
5.审核沪东区域的品牌推广活动的费用，中含提升费用投入的精准度
Review brand promotion expenditures in eastern Shanghai area to make money better spent in appropriate and effective way.
6.建立并完善促销员管理制度，提高活困悄动执行品质和效益！
Established and completed the sales crew management regulations to improve cost-effectiveness and the qaulity of promotion actions.
7.管控代理商的执行卖尺笑品质，对代理商进行年度招标，优化代理商质量
Managed the quality control of agencies promotion activities by inviting public bidding annually and agency optimization.
8.执行年度经销商感恩会、订货会的举行。
Executed annual Appreciation Conference and order placement meetings.
9.规划并执行通路的品牌布建
Made layout plans for production display in aisles and performed the plans

Post: Marketing Business Unit Executive Team in Hudong
Job Description: Master in Shanghai to take the brand strategy, lead the planning team of 9, in view of the regional market characteristics Hudong to carry out the planning and promotion of the brand!
Main work experience:
1. The implementation of 07-08 years the spokesman for the brand in Shanghai to attend the various publicity activities;
2. The planning and management of black ice in 2008 car sales outside the region in promoting ROADSHOW;
3. Based on a monthly focus on brand promotion, store planning and implementation of CP, outdoor sale will be brand, large-scale shopping district ROADSHOW
Brand extension;
4. Combination of campus events, to sponsor sporting events, joint promotions to enhance brand reputation, driving sales growth;
5. Hudong regional audit of the cost of brand promotion activities to improve the accuracy of the cost of inputs
6.促销员to establish and perfect the management system, improve quality and efficiency of the implementation of activities!
7. Governing the implementation of quality control agents, for agents to conduct an annual tender, and optimize the quality of agents
8. The implementation of the annual Thanksgiving dealer, the order will be held.
9. The planning and implementation of access to build brand cloth