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Customer the relation management is" take customer as the center" of, solving new management management method between business enterprise and customer, can pass to carry out customer's benefits maximizes to promote the business enterprise profits growth of target.The data excavation according to the people's particular request, found out the information need to come from a great deal of data, discover the model and a process for relate to of datas, and used for model as a result the business enterprise establishment decision.At the ages that the information explode, make use of a great deal of business data as business enterprise effectively use, the information that scoop out to among them conceal, make policy the service for the business enterprise betterly, the exaltation business enterprise and relation between customer, is the best path that helps the decided target of the business enterprise realization.
This thesis with the data application scoop out in the telecommunication profession customer relate to manage for topic, introduced the data to scoop out the basic theories, include the data excavation concept, data to scoop out the function and in common use method;Combine the data excavation in the telecommunication profession customer the relation management of applied circumstance, analyzed the data to scoop out the process of set up the mold from the angle that the customer run off, studied the data to scoop out to combine the method- insight marketing with marketing from the angle that the customer preserve.End, make use of the success the case example elaborates that the data scoop out for the improvement the telecommunication profession customer relation the management rise of important function, and analyzed an application of each individual cases data the characteristics of the excavation.But, because the data scoops out the technique in the our country local development time is shorter, at actual and in operation still exist not a few problems.

Customer relationship management is a "client-centred", a new settlement between enterprises and customers management methods, customers can achieve maximum benefits for the enterprise profit growth targets. Excavation data is based on the specific requirements of people from a lot of data to find the necessary information, data and found that the relationship between the process models and business models for decision-making results. In the era of information explosion, the effective use of large enterprises used for operational data, the excavation of which hidden information, and better decision-making for enterprise services, and enhance the relationship between businesses and their customers, is to help enterprises realize the best way to set goals. Title papers to the data tap in the telecommunications industry customer relationship management applications theme, introduced basic theory excavation data, including data excavation concepts, methods commonly used functions and data excavation; Combining data excavation in the telecommunications industry customer relationship management applications, customer loss from the perspective of data modelling of the excavation process, from the perspective of customers keep digging and marketing research data integration methods -- into marketing. Finally, the use of successful cases on excavation data to improve customer relationship management telecommunications industry played an important role in the application of data and analysis of various case characteristics of the excavation. However, the data excavation technology in the development of our domestic shorter in the actual operation are still many problems.