~！跪求~！ 翻译

Nowadays, with the deepening of the market economy development, the importance of the brand towards enterprises’ survival and development is well-known. The brand building and the brand strategy have become a magic weapon to succeed in the marketing competition for many enterprises. Referring to the brand, lots of leaders of enterprises tend to regard it as a mark of the commodity. They think that building brands just means to register more trademarks, and develop more products instead of finding out the further meaning of the brand. Taking Xinjiang Maiquer as an example, this paper will analyze its brand establishment strategy, compare with the domestic famous opponents and find out its lacks, and then will give my own opinions towards how to build a brand.