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On the marketing strategy of convenience stores
Convenience store, English as CVS (Convenience Store) is a kind of to satisfy customers should be acute, the demand for convenience retailing.The convenience store is usually occupy a good location, primarily for food, business hours long, variety of goods limited a retail.Customers to patronize the convenience store, as is the supplementary articles, and often after work or idle time to patronize.Gasoline, milk, grocery, newspapers, soda drinks, cigarettes, beer and snack foods convenience store is popular commodity.The format originated in the United States, and then derive two branches, namely the traditional convenience store and gas station convenience stores, the former in Japan, China Taiwan and other Asian countries and regions to develop and mature, the latter is more prevalent in Europe and america.
Convenience stores due to the rise of the large supermarket and suburbanization, the supermarket changes reflected in the distance, time, goods, services and other aspects: such as far away from the shopper's residential area, need to sell car; a huge area, a wide variety of goods consumption shoppers a lot of time and energy; when the check but couldn "long lines" to wait, all these makes those who want to buy a small amount of goods or to meet the immediate needs of shoppers inconvenience.So people need one kind to be able to satisfy demand for convenience stores to buy a small supermarket to fill in the blanks.
Convenience store is a new retail format, consumers and enterprises concerned.Want from many Shanghai convenience store need talent showing itself, in its promotion strategy under foot.This is about the Family Mart convenience store promotion strategy research, analysis of its promotion strategy content and the final effect.Check