跪求英语翻译……急急急

企业营销渠道的优化与创新
The Optimization and Innovation of Enterprise Marketing Channel
——以家电产品的营销渠道为例
——Taking the marketing channel of home appliances for example
【内容摘要】随着社会经济的高速发展和科技的进步，人们生活水平的提高，各式各样的家电产品已经得到普及。
【Abstract】With the high-speed development of social economy, progress of technology and improvement of people’s living standard, different kinds of home appliances have become very popular.
过去只有城市居民才有的高档家电产品，现在随着国家各项惠农惠民政策的出台，许许多多的家电产品也已经走入了很多普通老百姓家中。
In the past only the urban residents had high-class home appliances, but as our state issues a variety of policies that benefit its civilians, a lot of home appliances have found their way into average people’s houses.
大量的需求导致了简漏滚家电拦余业竞争角逐激烈，而家电的角逐归根到底就是渠道的角逐，搜桥所谓“得渠道者得天下，在传统的家电产品的营销渠道里，存在制造商与经销商之间，经销商与经销商之间的冲突，不利于消费者的沟通，渠道成本上升导致家电制造企业利润等下降等问题。
The large demand leads to the fierce competition in home appliance industry and all in all, the competition in this industry is to win the marketing channel; in other words, if you win the marketing channel, you win the whole world. In the traditional marketing channels of home appliance, there exist interest conflicts between manufacturers, and dealers as well, which is bad for the communication with consumers. As a result, the increase of channel cost causes the home appliance industries a serial of problems such as the decrease of profit and etc.
本文通过对我国家电销售渠道发展的回顾，分析，进而提出改进优化创新建议，并列举成功案例以供参考。
This paper looks back on the development of home appliance marketing channels in our country, analyzes and eventually comes up with some suggestion as how to make improvement, optimization and innovation; and at the same time, it lists out some successful cases for reference.
【关键词】 家电产品 渠道优化 渠道创新
【Keywords】home appliance channel optimization channel innovation
-------------------------------------------------------------------------------------------------------
Copyright@2010 Lawrence H.D.

The enterprise marketing channels of optimization and innovation
- electrical appliances product marketing channel for example
[abstract] with social and economic rapid development and the progress of science and technology, the improvement of people's living standard, all kinds of electrical appliances product has gained popularity. In the past only urban residents have ability to buy some high-grade electrical appliances product, now with the national benefit policies have introduced, lots and lots of electrical appliances product also has come into many ordinary people's home. Large demand caused appliance under competition intense and the home appliance competition acturally is the sales channel of the competition, the so-called "who have channel,who could get the world." In the traditional electrical appliances product marketing channel, exists the conflict which between the manufacturer and the dealer, distributors and dealers, it againsts consumer communications, channels cost rising lead to electrical appliances manufacture enterprise's profit decline, etc. This article expounds the review of the development of our country home appliance sales channels, analysis, then put forward the improvement optimization innovation Suggestions, and lists successful cases as reference.[key words] appliance product channel optimization channel creation

The enterprise marketing channels of optimization and innovation.

---With electrical appliances product marketing channel for example

Along with the rapid development of social economy and science and technology progress, the improvement of people's living standard, all kinds of electrical appliances product has gained popularity. In the past only urban residents ability some high-grade electrical appliances product, now with the national benefit huimin policies in lots and lots of electrical appliances product also has come into many ordinary people home. Large demand caused appliance competition intense and home appliance competition compete in the final analysis is the channel of the competition, the so-called "who have fought, channel in the traditional electrical appliances product marketing channel, exists between the manufacturer and the dealer, distributors and dealers of the conflict between against consumer communications, channels rising cost lead to electrical appliances manufacture enterprise profit and decline, etc. Based on China's household electrical appliance sales channels, the review of the development of analysis, then puts forward improvement optimization innovation Suggestions, and lists successful cases as reference.

望采纳O(∩_∩)O

Along with the rapid development of social economy and science and technology progress, the improvement of people's living standard, all kinds of electrical appliances product has gained popularity. In the past only urban residents ability some high-grade electrical appliances product, now with the national benefit huimin policies in lots and lots of electrical appliances product also has come into many ordinary people home. Large demand caused appliance competition intense and home appliance competition compete in the final analysis is the channel of the competition, the so-called "who have fought, channel in the traditional electrical appliances product marketing channel, exists between the manufacturer and the dealer, distributors and dealers of the conflict between against consumer communications, channels rising cost lead to electrical appliances manufacture enterprise profit and decline, etc. Based on China's household electrical appliance sales channels, the review of the development of analysis, then puts forward improvement optimization innovation Suggestions, and lists successful cases as reference